The numbers of Locarno70

 The extraordinary general meeting of the 70th edition of the Locarno Festival, chaired by President Marco Solari ended with a positive balance.
The Artistic Direction, the Operations Department and the President expressed their full satisfaction with the strong artistic programme , increased public awareness and an important presence in national and international media. A great deal of satisfaction was also expressed by deputy major Paolo Caroni, who said that thanks to the new facilities, GranRex and PalaCinema, the city wants to consolidate the event beyond the eleven days of the Festival.
Great satisfaction expressed also by Aldo Merlini, President of the Tourism Organization of Lake Maggiore and Valleys (OTLMV), and Aldo Rampazzi, Chairman of the Tourist Board of Ticino (ATT), who underlined the importance of the event for the Tourism sector, which this year has seen the sold out at the hotel's in the region.

Photo credit: Locarno Festival

Total viewers (2-12 August)
174,000 (+ 8.07% compared to 2016)

Accreditation  
1012
+ 15%

 Print + Photographs
1119
+ 3.4%

 Industry
1252
+ 13%

 Professionals

640
- 3.4%

 Delegations
3349
+ 7.4%

 Global professional credits (professional, cultural, juries, delegations, industry, companions)
1942
+ 15.5%

 Subscriptions
4412
+ 6.8%

 TOTAL

 Social Media - # Locarno70
27'432'921 reach (+ 34.5%)
98'474'184 impressions (+ 26.4%)

Style That Stands Out with Paul Mitchell Neon

 PAUL MITCHELL is launching a youthful and fresh product line called NEON.

 Under the motto "Style  That Stands Out" the line consisting of six gorgeous scented care and styling products that are truly great fun. Shampoos and conditioners make the hair perfect for styling, while Sugar Twist and Sugar Spray help you in creating your desired look. NEON is characterized by color-free products that are based on natural sugar, vegans and give you great results.

The new product line from PAUL MITCHELL focuses on individuality, every girl is unique and style should be great fun!

With NEON, PAUL MITCHELL is also active against bullying. Through a campaign, PAUL MITCHELL draws attention to the problem and encourages young people to stand up for themselves and to become active against bullying. NEON also helps them to find their own style and develop a positive self-esteem.

Sugar Cleanse Shampoo leaves hair feeling fresh and perfectly clean and it is also colour-safe. The Sugar Rinse Conditioner is the next step to follow and although it feels really lightweight it provides a great deal of hydration and ensures for smooth and shiny hair. In need for a little pick me up? Try the Sugar Spray, it gives you a beautiful and hydrated finish providing volume and texture. Sugar Cream on the other hand is a must-have for sleek looks as it not only gives you a great deal of shine but also holds all your looks together.

PAUL MITCHELL

NEON

is available at your Paul Mitchell salon

Find a Salon

NARS Highlighting Bronzing Collection

NARS introduces the Highligthing Bronzing Collection for Summer 2017. The collection includes the Bord De Plage Palette and three new Velvet Shadow Sticks.

The palette presents itself with four opalescent tones which work effortlessy with skin to give you a beautiful glow and two light-diffusing bronzers whic add warmth to your complexion. It is really to achieve a beautiful Summer glow look with this palette thanks to the sunny bronzers and highlighters.

The shades:

RIVAGE: Glistening Pearl

CORNICHE: Soft Pink Shimmer

CRIQUE: Pale Gold Shimmer

GALET: Golden Bronze Shimmer

LAGUNA: Medium 1, Brown with Golden Shimmer

CASINO: Medium 2, Deep Brown with Golden Shimmer

The three Velvet Shadow Sticks in taupe, brown, and pink blend effortlessly and add burnished dimension to the eyes.

Shades includes:

CORFU: Shimmering Taupe

DARK ANGEL: Brown

NEPAL: Nude Pink

NARS
HIGHLIGHTING BRONZING COLLECTION

is available exclusively

at 

JELMOLI

Starbucks Nitro Cold Brew is now available at selected Starbucks Coffehouses

Finally the time has come! Starbucks launches the brand-new refreshing Nitro Cold Brew in Switzerland. Nitro Cold Brew is available at selected Starbucks Coffeehouses and surely the new beverage will conquer the hearts of Swiss coffee fans by storm.

But what is nitro at all? The coffee is a mixture of selected coffee beans from Latin America and Africa specially prepared for the cold brewing method, carefully grounded by the baristas and prepared by a unique braum method without the use of heat. The coffee draws gently and slowly in cold water for more than 20 hours. It is then treated with nitrogen, which frees the natural sweetness of the cold brew coffee and gives it a velvety-soft texture.

In addition to the new Nitro Cold Brew, you can of course continue to enjoy the traditional Cold Brew, the Cold Brew Vanilla Sweet Cream and the Cappuccino Freddo.

Nitro Cold Brew is now available at the following Starbucks Coffeehouses in Switzerland:

Zürich:

Europaallee

Limmatstrasse

Central

Bellevue

Bahnhofplatz

Glattzentrum

Flughafen Railway Shopping

Flughafen Airside Center

Winterthur:

Marktgasse 61

Healthy looking hair this Summer with The Body Shop

The Body Shop has the perfect haircare for any hair type from Ginger to nourishing Banana and refreshing Fuji Green Tea you are sure to find the haircare to suits your hair's needs.

The Body Shop haircare products are not only cruelty free but also 100% vegetarians, some even 100% vegans and all without silicones.

For normal to oily hair the Fuji Green Tea line is just the best choice. Oily hair can really do with a deep clean and the new Fuji Green Tea Hair Scrub with Japanese green tea, menthol, salt crystals and community Trade honey will give you a purified scalp. Just massage a bit of the scrub on your scalp and whisk away dirt, pollution and styling residue. Scalp is not only purified but also hair are softer and healthy looking. Follow with the Fuji Green Tea Refreshingly Purifying Shampo and Refreshingly Hydrating Conditioner for best results and an invogorating fresh feeling.

If your hair are in need of a bit of TLC as a result of damages caused by heat or over-styling the Banana Truly Nourishing Hair Mask is what you have been looking for. Formulated without silicones and 100 % vegan this nourishing mask will nourish your hair from root to tip with an irresistible banana scent. Hair are less frizzy and definetely shinier and without weighing them down.

THE BODY SHOP

Haircare

is available at

The Body Shop stores and

on

www.thebodyshop.ch

La Prairie presents: Skin Caviar Absolute Filler

La Prairie presents its latest launch: Skin Caviar Absolute Filler. Designed to target the loss of the very volume and substance that gives skin its youthful appearance, Skin Caviar Absolute Filler returns lost density, plumping while also helping to reshape and refine the countours of the face.  The products from La Prairie caviar collection are renowned for their lifting and firming action combined with cutting-edge performance. La Prairie's latest caviar technology is Caviar Absolute, a new form of caviar which features an advanced technological process that captures the most potent nutrients found in caviar. Caviar Absolute was used for the first time in La Prairie Skin Caviar Absolute Filler.

Exclusive to La Prairie Caviar Absolute cointains highly concentrated caviar oil and caviar proteins the two most powerful ingredients found in caviar. Designed to increase skin volume and firmness, together they deliver rich nutrients and moisture to the skin and stimulate collagen formation at several levels. Blended with brown algae and peony root extracts, the formula helps smooth skin’s texture and increase elasticity. La Prairie’s proprietary retexturizing Tissue Guidance Matrix helps strengthen the extra-cellular matrix, contributing to plumper, more hydrated skin. Infused with this potent formula, Skin Caviar Absolute Filler gives you a phenomenal filling action.

 Together with La Prairie’s Exclusive Cellular Complex, which uses cutting-edge biotechnological research to give new life and energy back to the very cells where beauty is born, Skin Caviar Absolute Filler recaptures the harmony of younger-looking skin for the face, neck and décolleté.

LA PRAIRIE

SKIN CAVIAR ABSOLUTE FILLER

is available from 24th August 2017

at LA PRAIRIE Counters

Clinique x Jonathan Adler Limited Edition

Clinique has teamed up with designer Jonathan Adler for this limited edition makeup collection. Jonathan Adler took inspirations from his favorite holiday destinations: Palm Beach, Capri and Santorini for this exclusive makeup collection which brings a little bit of jet set to your vanity table and makeup bag of course!

The collection includes some of Clinique's best-selling products such as Lid Pops, Lip Pops and Cheek Pops in beautiful summery bold shades and with a super pretty packaging.

Clinique x Jonathan Adler is as vibrant and glamourous as you can imagine and it reflects the beauty of some of the best Summer hot spots.

I am fond of the the jewel-like lipsticks in bold colours and of the silky, long-lasting eyeshadows perfect for hot Summer days!

“That iconic Clinique green has always signified freshness,” says Adler. “I wanted the collection to be bright, bold and fresh, and make women feel more glamorous.

Jonathan Adler

CLINIQUE x JONATHAN ADLER

Limited Edition 

is available now on

www.ch.clinique.com

Beauty Elixir celebrates its 20th anniversary!

 To celebrate the 20th anniversary of its best-seller Beauty Elixir, Caudalie has created a limited edition gold bottle. Beauty Elixir has become a true iconic product in the years and the iconic and timeless facial mist maintains its beloved formula, made out of 100% natural ingredients. Beauty Elixir is a true favorite product among celebrities, makeup artistis and beauty lovers and super model Rosie Huntington-Whiteley likes to  call it "Spa in a bottle" and has since become the ambassador of Beauty Elixir.
I am a fan of the mist which is a true multi-tasker, it can be used as a toner, makeup setter or as cooling mist. I take it with me everywhere, it is great also after a workout to calm redness or to take on a plane to quench dehydrated skin. I also love to spritz a bit on my pillow before bedtime..as I love the relaxing fragrance so much!

CAUDALIE 

Beauty Elixir 20th Anniversary

Limited Edition

is available exclusively

on

www.caudalie.com

HUDA Beauty is now available in Switzerland at Sephora

Huda Kattan founded her blog Huda Beauty in 2010 since then she has become a well-known international influencer. Hudabeauty.com is consulted in more than 100 countries around the world and continues to influence women all over the world!

With her sisters, Alya and Mona Kattan, she founded her own brand Huda Beauty and in February 2013 launched her collection of false eyelashes at Sephora Dubai Mall. Since the launch, the Huda Beauty brand has been breaking sales records at Sephora Middle East.

"To say that eyelashes have changed my life is an euphemism! I can never see or feel the same without them! I remember the first time I have tried false eyelashes, it changed my look. I felt like a celebrity and everyone noticed me! " Huda Kattan.

Huda Kattan has never stopped creating new models of false lashes by adapting to the changing needs and desires of women. Her newest EAZY LASH collection is aimed specifically at beginners or women looking for ready-made solutions to easily change their style with minimal make-up and effort.

HUDA BEAUTY
is available now on

manor.ch/sephora

and from mid August 2017 at

Sephora at Manor, Bahnhofstrasse Zürich

Sephora at Manor, Lausanne

Sephora at Manor, Geneva

Have a goodnight with Sleepy!

Stressed out by all that work before your summer holiday? Having trouble relaxing and getting to sleep?
Then LUSH might have just what you need with the Sleepy Body Lotion. Slather on the purple body lotion while you breathe in the sweet comforting lavender and tonka beans. You will instantly feel more relaxed and at ease.
While on the other hand glycerin, cocoa butter and almond oil moisturize your skin, making it soft and supple. Make it part of your night ritual!

LUSH

Sleepy Body Lotion

is available at Lush Stores

and on

www.lush.ch

Caramel Popcorn Frappuccino now at Starbucks

Love popcorns? Love Frappuccino? Well, if the answers are yes you are sure to love the new Starbucks Caramel Popcorn Frappuccino!
 It will surely make your Summer nights oh so sweet thanks to its creamy caramel touch and buttery crispy popcorn mixed with cool milk and ice . The drink is not only an eye-catcher but also will give you summer vibes straight from the mug!
The refreshing drink is now available at all Starbucks Coffeehouses.

Make the Divine Cleansing Ritual your new beauty secret!

L'Occitane's Immortelle Divine line is definetely one of my favourite of the brand. The natural treasure that it is the Immortelle flower which lives an exceptionally long life and it is rich in active molecules with unique anti-aging properties.

The Immortelle Divine collection is infused with precious oil and just like the Immortelle the products from the line ensure a everlasting youthful complexion.

Now the line is enriched by two new products: the Foaming Cleansing Cream and the Cleansing Balm.

L'Occitane together with its Spa experts have developed a new gentle and sensorial beauty ritual consisting of two steps: removing your makeup with the Cleansing Balm and then followed with the rich creamy formula of the Foaming Cleansing Cream.

The Cleansing Balm is your first step in the Divine Cleansing Ritual and it cointains precious Immortelle essential oil from Corsica. On contact with skin this balm transforms itno an oil and melts deliciously into skin. It is really effective in removing makeup even waterproof one.

It is also cleans skin from impurities and pollution and has also anti-aging properties and anti-oxidant properties. Complexion is left clean, smooth and bright , ready for step number 2 with the Foaming Cleansing Cream.

Create a unique sensorial moment with the Foaming Cleansing Cream by using it after removing makeup. It is also enriched with Immortelle essential oil and anti-aging properties to smooth and revitalize skin. On contact with water the rich cream transforms into a foam which cleanses skin gently without drying skin.

Complexion is perfectly clean and looks radiant and fresh. I made the Divine Cleansing Ritual my beauty secret!

L'OCCITANE

Immortelle Divine

Novelties

will be available 

 at 

L'Occitane Boutiques

and on

www.loccitane.ch

Moët & Chandon celebrated Locarno70 with a party at the Villa San Quirico

Locarno Festival opened its doors on 2nd of August 2017. Moët & Chandon celebrated this opening with an exclusive opening party at the Villa San Quirico which I had the privilege to attend.

Guests toasted to the 70th edition of the Festival and Moët & Chandon’s partnership in the majestic gardens of the Villa San Quirico with Champagne on Ice: Moët Ice and Moët Ice Rosé.
Moët & Chandon has celebrated  glamorous and alluring moments of international cinema for nine years as an official sponsor of the Festival. This strong and long-time partnership has allowed guests to celebrate many memorable moments and exceptional films. Therefore, Moët Ices were the best summer toast to the beautiful moments of cinema.
For the 9th consecutive year, Moët & Chandon was also supporting the «Excellence Award» of the Locarno Festival. This award recognises and honoures the creativity, talent and exceptional work of outstanding international actors and actresses. This year, Mathieu Kassovitz was honoured with the «Excellence Award Moët & Chandon» during the 70th Locarno Festival.

Photos courtesy of Moët & Chandon

MAC Metallic Lips

 Are you ready for metallic lips? MAC presents its limited edition collection of 18 gorgeous lipsticks all with a beautiful metallic finish. Surely one of the makeup trends of the season metallic lips are everywhere and of course MAC made sure we had a choice of 18 beautiful metallic lipsticks to choose from.
Infused with sparkles and pearls to give you a wonderful metallic-matte look the 18 shades range from emerald green to sapphire and violet to more classics shades like pink, bronze and copper so you are sure to find a shade to suit your mood and look! They can be worn alone or as a lipstick topper depending on the finish you are looking for and if you are looking for a ultra-special finish try metal-on-metal with the new molten tones of pigment topped with Lipglass Clear.

Anything Once

In Lust

Jupiter

Royal Hour 

Cold Front

Foiled Rose

Pale Rose

MAC METALLIC LIPS

LIMITED EDITION

Available at all MAC counters, 

MAC Stores and

 www.maccosmetics.ch