Monday 19 March 2018

Winona Ryder and Elizabeth Olsen star in H&M'S Spring campaign movie

This Spring H&M is giving us fun, feminine and floral-printed pieces with voluminous shapes for statement-making modern women. Key pieces such as flowing dresses, wide-leg trousers, jeans and sophisticated blouses get an update thanks to embroidery, asymmetric hems and ruffles. The main colours are black and white with pops of red and light blue. The H&M Spring collection will launch in stores and online on March 22nd 2018.






"I love the way that the campaign really celebrates women in a very authentic way. I found that to be really refreshing and much needed right now in this culture. They are celebrating themselves and each other,”says Winona Ryder.


“It was such a thrill to be in Buenos Aires for the H&M Spring campaign, and more importantly, to be surrounded by such a wonderful cast of strong women. The entire experience was incredibly inspiring, " says Elizabeth Olsen























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