H&M Conscious Exclusive Spring 2014 Event

Yesterday, I was invited to the presentation of the new H&M Exclusive Conscious Collection at the H&M showroom in Zurich.
The Exclusive collection will be sold only in 150 selected H&M stores worldwide and will be available to buy instore and online from April 10th 2014.
The collection is beautiful and it is a flamenco and bohemian mix with rich details such as golden details and tassels.
Amber Valletta is the face of the Exclusive  Conscious Collection that is part of H&M move towards using eco friendly material such as organic cotton and silk, Tencel, hemp and recycled polyester. The collection will have clever care labels that provide washing instructions who are ecofriendly.
This collection sees also the first collaboration between H&M and Ever Manifesto a magazine for sustainable fashion and design co-founded by Charlotte Casiraghi.

Supermodel Amber Valletta 

face of the new H&M Exclusive Conscious Collection