Grace Hartzel has been announced as the new face of Signorina, the iconic fragrance by Salvatore Ferragamo.
The top model, one of the most sought-after for the fashion catwalks, will interpret the various personalities of the Maison's iconic fragrance.
In the new film, directed by Sebastien Grousset F, Grace is a young lady who enjoys playing different roles with sublime elegance, a touch of audacity, and a veil of mystery.
The advertising campaign will be on air starting February 2016 says Luciano Bertinelli, CEO of Ferragamo Parfums.
"We believe that Grace
perfectly embodies the new generation of young women, while expressing the
values of the Ferragamo world.
What is so striking is her expressiveness, versatility and ability to interpret different roles in a natural, elegant manner"
This is an absolute innovation for the fragrance industry. Our goal is to
address young and sophisticated women, in an ironic and contemporary way .
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