My sweet valentine: JO MALONE launches its latest fragrance Basil & Neroli

In the beautiful location of Juicery 21 in Zurich, JO MALONE presented its latest fragrance : BASIL & NEROLI.

The theme was a London Lark which depict a young and trendy London which is also excentric. The meet between the catchy Neroli and delicious Basil, playful and quintessentially British. Fresh, fun and full of adventures.

At the event we enjoyed some great fresh smoothies and healthy juices but also delicious snacks let me say it was so posh to drink the Jo Malone juice inspired bhjy the fragrance! I had the pleasure to get know a bit more about the new fragrance and of course to try it out myself!

Let me say first that you definetely need to erase from your head all the misconseptions about a fragrance with basil, as the fragrance is simply divine! It is the first time Jo Malone uses Basil again since LIME, BASIL & MANDARIN and let me say they did a magnificent job as the fragrance is lively and fresh simply to die for!

"A Sophisticated, sensual floral with green facets – stunning in it’s simplicity"

Anne Flipo, Master Perfumer

With green top notes of Basil, fresh floral heart notes of Neroli and base notes of vetiver and white musk the unisex fragrance will appeal to men as much as to women. The fragrance is modern just as a London Lark very playful.
Just with any other Jo Malone fragrances BASIL & NEROLI can be worn alone or combined with other Jo Malone fragrances. Here comes my pairing suggestions to create an even more bespoke fragrance. Create a romantic match by pairing it with RED ROSES or bring in the dark woods and sweet spices by pairing it with BLACK CEDARWOOD & JUNIPER.
The BASIL & NEROLI range will be available from September 2016 and will include: Cologne 30 ml and 100 ml, Body & Hand Wash, Body Cream and Home candle.