KENZO x H&M fashion show celebrates launch of the collection

Last week to the rhythm of a customized remix of "Express Yourself" by Sam Spiegel the spectacular Kenzo x H&M fashion show took place in New York directed by Jean-Paul Goude. Dancers, beatboxers, whistlers and musicians came together to celebrate the launch of the Kenzo x H&M collection. The show continued with the performance of surprise guest Ice Cube.
The collection which features bold prints and vivid colours and a lot of playfulness will launch at selected H&M stores worlwide and online on November 3rd 2016.

“The launch of KENZO x H&M was truly spectacular. It was amazing to see the collection come to life with all its incredible print, colour and energy. It was such an honor to have Jean-Paul Goude direct the show and he captured the mood perfectly”  

says Ann-Sofie Johansson, Creative Advisor at H&M.

Ice Cube performs at the Kenzo x H&M fashion show