My sweet valentine: A great success for Fashionhotel at Kameha Grand Zurich

Last weekend I was invited for a weekend at Kameha Grand on the occasion of the Fashionhotel.

Kameha Grand hosted the spring edition of this year's Fashionhotel and what a stylish and grand weekend it was!

Kameha Grand for a weekend turned into a great happening, with workshops, fashionshows, shops and much more. The event was a great success as it saw as many as 8000 visitors during the weekend.

For three days Fashionhotel was a great melting pot of shopping, beauty, music making for an unforgettable trendy fashion event. Kameha Grand turned into an open fashion house with up to 80 exhibitors showing and selling fashion, accessories and beauty products as two floors of the hotel have been turned into pop-up stores. This way young designers and upcoming brands were able to present their new creations as Fashionhotel is the ideal platform for newcomers to introduce themselves. Brands such as fashion label Joy + Grief or Claudia Nabholz, men brand Carpasus, handbag label avecNono and many more were there to be discovered.

The visitors‘ curiosity was aroused not only by the variety of fashion brands but also by an extensive and inspiring programme which included theme and experience rooms, DJs, impressive staging of exhibits and workshops for blogging, fashion photography and yoga.

A VIP apéro and an exclusive pre-opening took place on Friday. The opening night has been celebrated with urban sound a great after party.

On Saturday and on Sunday visitors could freely move on two exhibiting floors, indulge in shopping and get lots of inspirations.

For those who wanted to be pampered not only with fashion but also culinary delight, the organisers offered dining & shopping packages and the possibility to book a special dinner & shopping package on Friday and Saturday, which included the event entry as well as a 4-course menu in the Michelin-starred Fine Dining restaurant, YOU at the Kameha Grand Zurich.

Two more Food & Beverage packages were lunch & shopping on Saturday and a great Sunday brunch package. A lavish brunch buffet has been served in the hotel’s Italian restaurant L’UNICO – as shopping is even more fun when being re-energized. Fashionhotel is a very special event, where different worlds merge and create a truly unique event. Where else can you step in to a hotel rooms and do some shopping?