The Breast Cancer Pink Ribbon campaign marks its 25th anniversary

This year the Estée Lauder Companies' Breast Cancer Campaign marks its 25th anniversary. It is really time to beat breast cancer and support this campaign. Today 90 percent of the women who are diagnosed early can beat breast cancer. This is of course great news but we have to keep a high level of awareness in order for more and more women to defeat breast cancer. The pink ribbon for "Breast Cancer Awareness" co-created by Evelyn Lauder has now become a well-known symbol to promote breast cancer awareness.

Estée Lauder Companies aim to collect $ 8 million this year with this campaign and have created an extraordinary 25th Anniversary Pink Ribbon Collection with products from Estée Lauder, Clinique, Bobbi Brown and La Mer. The brand will donate 20 % of the profits from the sales of the products of the Pink Ribbon Collection to the Breast Cancer Research Foundation.

How stunning is the Pink Ribbon Knockout Eyes Collection? It features  a gorgeous Pure Envy Eyeshadow Palette and a brush,  a full-size Knockout Mascara and a mini Double Wear Eye Pencil and it all comes in a beautiful and stylish makeup bag which for me is a true must-have! A beatiful eye set plus supporting a noble cause, what more could you ask?

Let's take action together to defeat breast cancer!