TAG Heuer is proud to announce the renewal of its partnership as official Premier League timekeeper. The Premier League continues to measure time on all games with TAG Heuer, both on the pitch and on worldwide radio and television broadcasts.
In the Premier League, the biggest football teams compete in the physically demanding championship, spurring players to score the ultimate goal under the trademark mantra #dontcrackunderpressure.
Jean Claude Biver, CEO of TAG Heuer and President of the Watch Division of the LVMH Group, said:
"We are very pleased to continue our role as official Premier League timekeeper. Our partnership with the Premier League demonstrates the important and strong involvement of TAG Heuer in the world of football. TAG Heuer was the first official timekeeper in the Premier League and this connection will be strengthened next season with the continued partnership. "
TAG Heuer takes on its obsession for precision as the season gets off to a good start, taking timing to another level with the unveiling of the interactive Premier League dial for owners of the TAG Heuer Connected Modular. Designed specifically for football fans, this dial was developed in collaboration with the Premier League to inform fans of everything that happens in the 2018/19 Premier League season. This information is transmitted directly to your modular smartwatch.
Richard Masters, Managing Director of the Premier League, said:
"We have really enjoyed working with TAG Heuer over the past two years and are pleased that the watchmaker will continue to serve as the official Premier League timekeeper. TAG Heuer is heavily involved in elite sports, and its new Premier League dial and associated app is a fun and innovative development that will allow smartwatch owners to feel closer to the Premier League. "
Photos courtesy of TAG HEUER
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