Mickey Mouse's 90th Anniversary

This coming November, it is already ninety years that Mickey Mouse with his role as a whistling sailor in the short film Steamboat Willie on 18.11.1928 boarded the cinema screens. His debut was to become one of the most magical careers in the whole of the coming decades in Hollywood. To date, Mickey has appeared in more than 120 animated titles, and he is an icon and landmark of the entire Walt Disney Company. Mickey symbolizes dreams, magic and imagination like no other. It connects generations and always reminds us how important humor and optimism are. This will be - on the occasion of the 90th anniversary - celebrated for a total of 90 days worldwide.

November 2018 starts with Mickey: The True Original Exhibition in New York, an impressive pop-up exhibition. This one is from Mickey's status as a 'real original' as well as his worldwide influence inspired by pop culture and art - an absolute highlight. From the black and white beginnings in the steamboat Willie up to the color world of the more than 100 cartoon shorts can be experienced by visitors as an unforgettable journey through Mickey's greatest moments. Mickey: The True Original Exhibition will take place from 8th November 2018 until 10th February 2019 at 60 10th Avenue, New York, NY 10014.

Mickey's 90th anniversary is also celebrated in Switzerland. From the 20th of August many promotions and activities have been taking place under the motto "90 Days of Celebration". Migros is currently running the loyalty promotion "Disney MickeyMania", in which points collected on purchases can be reedemed for plush figures from Mickey and friends. Manor will celebrate the anniversary as part of a major national promotion from 1st to 11th November 2018 in all its department stores. True to Manor's motto "Special Everyday" the department store will surprise  its little and older customers with special promotions and exclusive collections from the world of Disney. In addition to sweepstakes and many Mickey Birthday surprises the assortment in the fields of stationery, home textiles, toys, fashion, lingerie, travel items and food will be further expanded. 

Not to be missed also from 18th to 21.10. the successful show Disney on Ice with six shows at the Hallenstadion Zurich.

Photos courtesy of The Walt Disney Company