Giorgio Armani beauty is pleased to announce Ryan Reynolds as the new face of its Armani Code fragrances. The
new Armani Code campaign starring the Canadian actor and producer will be released worldwide in February
2019.
“With his status of modern male figure of self-fulfillment, Ryan Reynolds perfectly embodies the modern sensuality
of the Armani Code man: someone with charisma, authenticity, an effortless style, and the right dose of irony”, said
Mr. Giorgio Armani.
The first campaign starring the actor will be dedicated to Armani Code Absolu, the new Armani Code fragrance. The
film was directed by Reed Morano, Emmy Award winner for the series “The Handmaid’s Tale”, and the shots were
made by photographer Matthew Brookes.
Originally introduced in 2004, Armani Code is the modern embodiment of self-fulfilment and personality, of a man
who effortlessly masters the art of seduction. The fragrance ranks in the top 10 of men’s fragrances worldwide.
Ryan Reynolds
Images courtesy of Giorgio Armani Beauty
Copyright: Matthew Brookes for Giorgio Armani Beauty
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