Zadig&Voltaire This is Her! This is Him! No Rules

Zadig&Voltaire introduces This is her! This is him! No Rules an energetic duo that is even more rock and even more desirable, a true chic revolution as well as a declaration of independence from the perfumers who composed the original scents. These two new fragrances shape a new story, two uprecedented trails for a fashion forward eternal couple.

Reinvent chic basics, break away from the rules – even the imperatives of modernity: that was the challenge 5th year design students at Penninghen art school in Paris were set by Cecilia Bönström, the label’s creative director. This performance celebrates 20 years of visionary fashion and love of art. Forever young, eternally rock. The six-month creative workshop involved ongoing exchanges between the school and the studio. Military jackets, cashmere, biker leathers, Tunisian necklines... a manifesto of contemporary design, this collaboration took the label’s emblematic trademarks, adding some original twists and slogan tags. The team’s unique, irreverent spirit is evident across the board, from fashion to fragrances.

The artiest fragrance duo in French fashion This is Her! & This is Him! throw two new grenades in the name of freedom-fighting. The bottles are contemporary, monoliths of fractured glass, two frontline fashion bombs hacked out of rock. Their pink and khaki camouflage prints exert a mutual attraction, yearning to intertwine. Light shines through the transparency of the glass, filtered through a whimsical graphic, ready to surge from the industrial chic brushed-metal cap.

This is Her! It is a woody solar fragrance by Sidonie Lancesseur and Michel Almairac. The Zadig woman steps as lightly as jasmine wafting on the breeze while bringing a new solar breath to the rebellious sensuality of This is Her! With an unmistakeable vanilla/chestnut cream accord: sparkling bergamot and bright Sambac jasmine uplifted by the smooth milky notes of sandalwood and warm sand accord.

This is Him! It is a citrussy woody scent by Nathalie Lorson. The Zadig man virile yet sensitive carries off the spicy note of This is Him!Brilliantly augmented by the refreshing force of grapefruit. It's buttonhole flower for the modern man, a geranium freshened by the breeze and a few sprigs of lavender. The fragrance trail bears an incense signature loaded with the tang of cedarwood and smoky vetiver.

Images courtesy of Zadig&Voltaire