SHISEIDO presents the new BENEFIANCE Skincare range

SHISEIDO presents BENEFIANCE the first skincare treatment that combines the latest scientific advances in skin physiology with Shiseido's own exclusive neuroscience innovations. SHISEIDO is taking skincare to the next level by introducing BENEFIANCE a line designed with cutting edge anti-ageing active ingredients, whose effectiveness is underpinned by second-generation ReNeura Technology+TM. This is the "plus" version of the original technology and it helps improving the way skin picks up signals, as well as the transmission of the information collected, especially by combating those factors and interferences that prevent data from being properly received and transmitted. As the connection is improved, skin can return to optimal functioning.

SHISEIDO has combined three top-notch plant-based active ingredients – mukurossi, turmeric and chlorella – to limit the destruction of dermal elastic fibres induced by UV stress.

With its formula that protects the integrity of the skin’s basal layer, Benefiance Wrinkle Smoothing Cream visually blurs wrinkles and plumps up the skin in just two weeks! 

BENEFIANCE Wrinkle Smoothing Cream is an anti-aging cream that reawakens your skin's sensors as well as renewing its inner vibrance.

Benefiance Wrinkle Smoothing Cream has a rich and silky texture that doesn't feel heavy or thick.  It smoothes out wrinkles, plumps up lines as well as deeply moisturizing skin. In its enriched version, the cream is more velvety without being any heavier – like a cocoon that’s so comforting you forget it’s there.

True to the principles of aromachology, Benefiance’s new skin cream exudes a green, floral fragrance with a delicate sweet orange note that gives it relaxing properties. This fruit’s essence also has an effect on wellbeing, helping soothe stress. 

Wrinkle Smoothing Cream is intended for normal or combination skin and can be used during the day or night. The cream visibly corrects wrinkle in just two weeks to reveal a plumper and more youthful-looking skin.

The Day Cream version formulated for urban women contains not only SPF 25 sunscreen to protect from UV rays, but also an invisible shield that forms a barrier against pollen and prevents it from sticking to the skin.