The H&M Conscious Exclusive collection is back with 10th anniversary collection and the message is clear: get ready to dress differently. Steeped in the glamor of mysterious balls and glitzy evenings of yesteryear, the collection combines strong pieces and versatile basics - all in more durable materials. They include recycled brass, recycled zinc and TENCELTM X REFIBRATM, an exclusive lyocell fiber made from cotton waste.
The Conscious Exclusive A W19 collection will be available on hm.com from September 26th.
Romantic dresses take center stage in this second edition of the Conscious Exclusive 2019 collection: the jacquard evening gown adorned with blue china roses and the pink tulle maxi dress are among the highlights, not to mention the harlequin minidresses sequins - all made with recycled polyester blends. The sumptuous polyester velvet suit and its sporty belt is as versatile as the light knits in TENCELTM lyocell fiber blends and wool.
"H&M's Conscious Exclusive collections have all revolutionized fashion,
so we're excited to introduce our tenth collection that proves
innovation has no limits:
this season we've introduced recycled brass,
recycled zinc and lyocell TENCELTM X REFIBRATM,
a lyocell fiber partially made with cotton waste.
We are also delighted with the many innovations that have emerged
from our sustainable range since we have integrated it
into the group's other collections.
It is essential that H&M continues to push the boundaries
of sustainable fashion,
to show the world that glamor and sustainability are compatible, "
says Ann-Sofie Johansson, Creative Advisor at H & M.
Images courtesy of H&M
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