The "Pay Later" function is now available at H&M in Switzerland

H&M now offers fashion fans in Switzerland a whole new way to pay for their purchases. It is a unique payment solution implemented by H & M and developed in collaboration with Klarna, one of the world's leading payment providers.

H&M wants to offer its customers a truly modern shopping experience, both flexible and convenient, no matter where and how they choose to buy. In collaboration with Klarna, H&M introduced a new, unique payment solution in Switzerland, enabling customers to pay in a simple and flexible way across all channels. With the "Pay Later" feature, fashion fans who are H&M Members have the opportunity to shop and pay later on the bill. This service is offered online but also when shopping in store with the H & M app.

 "Shopping at H & M has to be practical, relevant and inspiring, and we are pleased to offer fashion fans in Switzerland a whole new way to pay for their favorite items." Thanks to our partnership with Klarna, we have developed a payment solution at H&M one of a kind that offers our fans a truly modern shopping experience, no matter where they are and how they choose to shop, "says proudly Minna Carlberg, Country Manager H & M Switzerland.

"The foundation of Klarna's partnership with H & M is a commitment to constantly develop smarter, simpler and more attractive shopping experiences." At Klarna, we are delighted to launch in Switzerland our leading "Pay Later" offering, which allows consumers to live a unique, in-store and online shopping experience, "says Robert Bueninck, General Manager at Klarna.

H&M and Klarna plan to launch this new payment solution out of a total of 8 markets in 2019, and other markets will follow in 2020. As part of this partnership, H & M and Klarna will continue to develop payment solutions to increase even more flexibility and convenience and easier shopping at H&M, both in physical stores and on the Internet.