YSL FREEDOM TOUR

The fashion genius Yves Saint Laurent was a defender of equal rights and dressed a whole new generation of women with his avant-garde creations. In the early 60's, her creation "The Smoking" became the symbol of female emancipation. By dressing women with men's clothes, he gave them the freedom to break free of norms and live their sensuality. After years of struggle for emancipation and success, freedom has finally become obvious for the modern woman. This year, YSL Beauty launched the LIBRE emblematic perfume for free, voluntary and independent women of this world.

As a tribute to the freedom and spirit of the new fragrance, the YSL Freedom Tour will run from 10.09.2019 to 28.09.2019. The Parisian beauty brand has created a luxury oasis on wheels in a 12-meter long bus. The unique atmosphere invites visitors to discover the universe of the brand YSL LIBRE.

YSL FREEDOM TRUCK

The Parisian beauty brand has created a luxurious oasis on wheels with a unique atmosphere in a 12 meters long bus. The fully black YSL FREEDOM TOUR bus with the golden YSL logo has been

completely refurbished and now offers beauty enthusiasts a journey of discovery in

the universe of the brand YSL LIBRE. Each space has been designed to live the experience of the brand and the LIBRE emblematic perfume in all its facets, in an unusual place. The entrance area, called the Heritage Room, is decorated with black and white images from a bygone era, and pays tribute togreat stylist and founder Yves Saint Laurent and his fantastic creations. The Freedom Lounge isequipped with a comfortable seating area that invites you to linger. The photo of the ambassador of the brand Dua Lipa, recalls the immensity of the desert and the scent of freedom. In the last space, you can discover the new fragrance and a photo wall to share the YSL experience with your friends on Instagram, Facebook and Snapchat.

TOUR DATES

September 10, Lucerne - Bahnhofplatz Torbogen, (9h - 18h30)

September 13, Zurich - Bahnhofshalle Zürich HB (9am - 6pm)

September 20th , Bern - Waisenhausplatz (9am - 6pm)

September 25th , Crissier - Migros Shopping Center (8h - 14h)

September 25th , Lausanne - Place Saint-François (3 pm - 6.30 pm)

September 26th, Lausanne - Esplanade du Flon (9am to 6pm)

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