FOREO: Beauty tech brings couples together

As Valentine's Day approaches, FOREO, the powerful skintech brand just released surprising data showing that one in four women admits sleeping with makeup; moreover, 60% wake up 30 minutes earlier than their partner to put their make up on.

FOREO has analyzed the beauty habits of women when they are in a new relationship.

Survey found that almost all women (91%) admit they need something in between two and four months before feeling confident enough to be without makeup in front of their partner.

A quarter (25%) of the women interviewed also revealed that they wore voluntarily make-up in bed to give the illusion of beauty 24 hours a day, while more than half (60%) said they wake up earlier than their partner in order to reapply their makeup.

Oddly, men don't seem to care at all about these things since 96% of interviewees said they were indifferent to their partner's makeup (52%) and that 44% of them prefer their partner without makeup.

Dalia Fernandez, Product Development Manager at FOREO comments:

 “All women can understand this behavior because we all want to appear at our

best at the start of a new relationship. However, to discover that a large percentage of women

wake up earlier to “reapply” their makeup, it goes beyond the limits and

can affect health, because getting enough sleep is very important for keeping skin in good

health. "

Without taking into account women's sleep habits, 56% also admitted to put make up on most days of the week, 60% of them reporting feeling prettier and confident; and according to another study, 1 in 20 men has never seen their partner without makeup at all.

The pressure on women to have a specific appearance and to depend on makeup to feel confident is still there. The FOREO study also found that the vast majority of participants still have a LUNA cleaning device. This shows that care is still essential, even if they are not yet quite ready to give up on makeup. More surprisingly, 68% of them say their partner "steals" their devices. They are not alone, Chrissy Teigen and John Legend are notably known for sharing a LUNA device, so we can say that “couples who take care of their skin together, stay together. "