Caran d’Ache today opens his first studio boutique in the middle of Lausanne’s new art district, the “Plateforme 10”. Proud to have accompanied entire generations of artistic talent with quality products for over a century, the Maison from Geneva now presents a unique location dedicated to creativity and its many expressions. In keeping with the museum complex that is being created here, art workshops are also offered to show young and old the way into the creative world of Caran d'Ache. One of the arcades serves as an exhibition space for artists. Every year, several artists are allowed to decorate the walls with their works.
The new studio boutique, which Caran d'Ache runs together with Kramer-Krieg, is in perfect harmony with the values of the Geneva factory, namely creativity and knowledge transfer. The studio boutique stretches over four interconnected arcades: a completely red reception area, in which the history of Caran d'Ache is explained, a studio for creative workshops with a gallery, an arcade for the personalization of pens and writing implements and a boutique with products for fine art and the writing instrument collections.
Image courtesy of Caran d'Ache
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