In 2020, Ruinart breaks with the tradition of gift boxes, and goes further in its environmental contribution with the second skin case. Eco-designed, this envelope exactly the emblematic shape of the Maison's bottles while preserving the integrity of the Ruinart taste until tasting.
By revolutionizing packaging, Maison Ruinart is putting its spirit of innovation at the service of sustainable development: where a gift box made sense yesterday, a case made from 100% cellulose fibers, fully recyclable, is now to be preferred. Sustainable innovation, the second skin case advocates a return to nature: it aims to reduce and recycle without distorting either the experience or the taste.
Images courtesy of Hennessy
A direct tribute to the Crayères, the minimalist paper shell is combined with a soft touch and a textured surface reminiscent of the Maison's historic cellars in Reims. It suggests a new gesture, a disruptive materiality and a design adapted to a committed art of living.
"Innovative, eco-designed and authentic, the second skin case crystallizes our
lasting commitment. ”
Frédéric Dufour, President, Maison Ruinart
The second skin case will be available for both Rosé and Blanc de Blancs from September 14th 2020 for a period of one month, exclusively at Globus. Afterwards, it will be available at selected wine merchants.
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