H&M is proud to announce historic collaboration with Irish designer Simone Rocha

Continuing a long tradition of collaborating with renowned designers, H&M is delighted to announce a new collaboration, this time with London-based fashion designer Simone Rocha. The Simone Rocha x H&M collection includes clothing for women, men and children by Simone Rocha. This is the first time that Simone Rocha has offered a wardrobe for the whole family. Each category brings together a complete wardrobe, clothing for special occasions, including tulle dresses and suits, as well as knits, shirts, outerwear such as trench coats, casual t-shirts and shirts. accessories, including sparkling jewelry and shoes adorned with the typical pearls of Simone Rocha.

Image courtesy of H&M

Simone Rocha is the first Irish designer to create such a collaboration with H&M. This collection, like all of her works, celebrates her personal inter-ethnic heritage and the myriad of inspirations that have influenced the brand's development, ranging from Hong Kong traditions and craftsmanship to great works of history of art.

Drawing on the many silhouettes, fabrications, decorations and influences that define the universe of Simone Rocha, the Simone Rocha x H&M collection embraces reinterpreted classics and pays homage to the most important collections in the history of Simone Rocha. It shows the glow of the Tudor period, wild flowers, portraits and photographs of dolls and toys. The collection includes tartan, beadwork, floral designs, shades of pink and red, and fabrics developed in-house and specially designed for this collection. Simone Rocha first spent time researching her brand archives, then she redesigned her favorite pieces from past collections into dynamic new proposals that are fashionable.

“I am very happy to work with H&M on this very special collection. 

 It truly is a celebration of my brand emblems and the influences that inspired me. 

 As a designer and client, I am a big fan of the concept of collaboration with H&M.

  Margiela, Alber Elbaz, Comme des Garcons - 

I am delighted to join this incredible list of designers. ”

- Simone Rocha.

The collection, which will launch on March 11, 2021, also celebrates the 10 years of the Simone Rocha brand - a great achievement for an independent brand based in London. The Simone Rocha label is renowned for its visionary strength and for the consistency of each new garment, allowing pieces to be mixed and matched over the seasons. This collection is driven by that same desire to create timeless pieces to love, cherish and wear over and over again. It is an invitation to enter the world of Simone Rocha which is addressed to all.