Twenty years ago today, the first continental European Starbucks Coffee House opened at Zurich Central. And the company itself is celebrating its 50th anniversary this year. Reason enough to celebrate this milestone with a special anniversary blend and a limited merchandise collection and to celebrate the coffee!
In 1971, Starbucks started a coffee house in Seattle's Pike Place Market and quickly spread throughout the United States. After 50 years, Starbucks has been part of the coffee history of Seattle for several decades and, after the company's international expansion, is represented with more than 32,000 stores in 82 markets.
Twenty years ago, Starbucks came to Zurich with the first coffee house and thus also to continental Europe. Switzerland, and in particular Zurich, was particularly suitable as a first market due to its internationality and high purchasing power. The three-storey store at Central quickly met with great approval from guests and is still very popular today.
At Starbucks, milestones like this are celebrated with coffee. The Anniversary Blend was conceived in 1996 on the occasion of the 25th anniversary and has returned every year since it is popular with partners and guests alike. Full-bodied, expressive and unmistakably powerful with beans from West Java and Sumatra - this coffee is testimony to the Starbucks past and celebrates the future of the company. Year after year, the siren is the star on the coffee package, because it embodies everything that Starbucks stands for: coffee, respect and friendliness towards other people and the world, ethically sound purchasing of coffee, the support of coffee farmers as well as inspiration and care towards partners and guests. These aspects have been an important part of corporate identity since the very beginning - and will continue to be so in the future.
The siren is also the basis for the limited Anniversary Merchandise collection and smiles invitingly from neat tumblers, cups and co. The illustration was inspired by numerous aspects of Starbucks coffee culture and illustrates the lasting connection between people and the brand as well as the shared passion and mindset the way to the future of coffee.
With this in mind: toast the 20th or 50th anniversary with a cup of the Anniversary Blend and celebrate coffee with all its facets!
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