Also this year Levi's® would like to encourage more empathy and inclusion with an inspiring new Pride collection.
The collection celebrates the LGBTQIA community, emphasizing the importance of using different pronouns correctly and respectfully. The "All Pronouns, All Love" collection focuses on stories about great love, mutual understanding and contagious optimism.
The most prominent styles of the new Levi's® Pride collection include the Liberation Trucker Jacket, a light denim jacket with extra wash, rainbow pattern on the back and the imprint "they / them, she / her, hi / him, we" as well as the Liberation Shortall and Liberation Jumpsuit. There are also other pieces with a rainbow print, including shirts, a sports bra and accessories.
The new Levi’s® Pride collection is now available at Levi.com and 100% of the net proceeds will go to OutRight Action International.
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