Hublot becomes a partner in the Polar Pod Expedition. The Polar Pod is a zero-emission watercraft developed by polar explorer Jean-Louis Etienne to explore the Southern Ocean around Antarctica. This ocean is one of the largest carbon sinks on earth with an extremely high level of marine biodiversity that has so far been little known. Research of this kind is a first in this ocean.
As part of its HUBLOT Xplorations program, the Swiss watch manufacturer is entering into a new partnership with the Polar Pod Expedition. The zero-emissions watercraft Polar Pod, with which the waters of the "Mad Fifties" are to be explored, was invented by the French polar explorer and environmental activist Jean-Louis Etienne, who became the first person to reach the North Pole alone. The Angry Fifties nickname for this area of the Southern Ocean refers to the strong winds and high waves that prevail in this region. In order to withstand all weather conditions at sea, the Polar Pod is designed as a kind of vertical ship with a height of 100 meters (with a draft of 80 meters), stabilized by 150 tons of ballast. It has no propulsion and is designed to float with the ocean currents around the South Pole; Six wind turbines provide energy.
The project fits well within the framework of the Hublot Xplorations programme, which now has three main themes: outer space, with the development of components for SpaceX's Mars robot ExoMars; the earth, with the support of the association SORAI for the protection of rhinos and other endangered species; the sea, with Antikythera and now Jean-Louis Etienne and the Polar Pod Mission – a project to which Hublot seeks a 360-degree commitment. The new partnership reinforces Hublot's social responsibility.
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