Button closure, straight leg and red tab may be the basic blueprint, but every year Levi's® comes up with a new, slightly modified fit of the Original 501® jeans, in line with current fashion trends.
This year it's the Levi's® 501® '90s jeans. It comes with a more relaxed fit through the bottom and leg, reviving the feel-good vibe that so many associate with things of the late '90s. To celebrate the past, present and future of this iconic icon loved around the world, Levi's® has teamed up with seven visionaries whose stories embody the spirit of the Original 501®.
Part of the campaign are hip-hop pioneer, actor and producer Kid Cudi; artist, designer and cultural facilitator Tremain Emory; musical pioneer and founding member of the legendary Beastie Boys Mike D; fashion icon Nathan Westling; model, creative director and style pioneer Gia Seo; Stylist, clothing trendsetter and first Black woman to style a cover of Vogue magazine, Gabriella Karefa-Johnson; and model, musician and member of the punk band The Paranoyds Staz Lindes.
Images courtesy of LEVI'S
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