Change of ownership for EXPOVINA the largest Swiss wine fair

The EXPOVINA wine fair, with a long history, is changing hands after 68 years in the hands of the Sauter family. Aroma, a long-time partner of the show, takes over the reins. 

Pascal Schlittler and Alina Schönenberger (new co-directors of EXPOVINA), 

co-owner of Aroma Lukas Meier, Bruno Sauter and Gabriela Camenzind. 

Copyright: My-Photo / Myriam Brunner.

EXPOVINA, renowned for its autumn colored boats, its Wine Trophy and its spring festival Primavera, has become an institution. The company has been run for 31 years by Bruno Sauter, who took it over from his father. Bruno Sauter will celebrate his 80th birthday this year and has therefore decided to sell the company to the Aroma agency.

Aroma perpetuates the heritage with rigor, respecting tradition.

The influence of the Expovina wine fair extends far beyond Zurich. It can count on many exhibitors, loyal for many years. "It is with passion and thanks to the support of my numerous collaborators that I have piloted the Wyschiff for all these years on the waves of Lake Zurich. I have been able to make many enriching experiences. It is time to put the most Switzerland's largest consumer wine fair in new hands", says Bruno Sauter, who is passing the helm to a new generation. He found in Aroma a strategic partner. Aroma has been showcasing brands for more than 25 years and has acquired a solid experience in trade fairs.

Preserving the Soul of Expovina

Aroma has been a partner of the show for many years and will ensure the succession with a lot of know-how and good experience of this event. Lukas Meier, co-owner of Aroma, tackles the task with respect: "We will continue to develop the three brands, always with the aim of bringing real added value to visitors and exhibitors. It is important for us that the original concept, the radiance and the soul of Expovina remain unchanged".

 

Alina Schönenberger and Pascal Schlittler, two communication and sales experts, make up the new management team. Her mission is to continue the story of Expovina AG: "We are very happy to take over the reins of Expovina. Our experienced team has a strong entrepreneurial spirit and strong skills in marketing, digital and optimization of process."