Max Factor New Masterpiece Transform Mascara

I must confess I am a big fan of Max Factor mascara since years I have been using Max Factor False Lash Effect so I was more than excited to try the new Max Factor Masterpiece Transform Mascara.
This is a mascara that first made its debut at the Victoria Beckham SS14 show , used by make up artist Path Mc Grath. On the models Path used it only on the roots to give extra definition to the lash line.

Victoria wanted the girls to stay looking very natural, almost as themselves but to enhance their beauty with simple touches of make-up. This included important details such as adding extra luminosity to the skin and subtly lifting the lashes – it’s all about natural glamour that’s so modern and relevant to today.” – Pat McGrath

Max Factor Masterpiece Transform Mascara creates darker, bigger and dramatic lashes with just one stroke.

Thanks to its new instant impact wand, which holds product on the outside of the bristles immediately transferring it to the base of the lashes. The rows of rotating bristles ensure that lashes are brushed through and that every lash is captured and coated.

The creamy formula, gives really good volume without smudging or crumbling, lashes appear thicker and fuller.

It really transform lashes for an instant Wow effect!

Max Factor Masterpiece Transform Mascara is available now.

Would you believe it is already 10 years since H&M first designer collaboration?

Ever since H&M started its first designer collaboration back in 2004 with Karl Lagerfeld I have always been waiting to know the announcement of who the next collaboration was going to be year after year with great excitement.. And let's say H&M never disappointed me, from Stella Mc Cartney to Versace, Cavalli, Lanvin or more recently Isabel Marant I always been waiting November each year with great excitement for the release of each collection. 

I have to confess I never missed one and I can count at least one item of each collections in my closet. I remember getting up at 4 o'clock in order to be first in the queue outside the store, the excitement of getting that item I had been dreaming about since the lookbook of each collections had been released and having to fight for that must-have item which everyone was ready to fight to have it! 

Memories, 10 years have gone by since the first H&M designer collaboration with Karl Lagerfeld and next week on November 6th 2014  10 years after it will Alexander's Wang turn..I am of course ready! You?

Do you remember all H&M collaborations? Did you buy items from each collection?

Which was your favorite?

My-Sweetvalentine

Xoxo

2004 Karl Lagerfeld

2005 Stella Mc Cartney

2006 Viktor & Rolf

2007 Roberto Cavalli

2008 Comme des Garçons

2009 Jimmy Choo

2010 Lanvin

2011 Versace

2012 Maison Martin Margiela

2013 Isabel Marant

2014 Alexander Wang

Pictures courtesy of H&M

MAC Holiday Collection Heirloom Mix

Strike an heir of sophistication this Holiday season with royally rich colour that has an aristocratic allure.
The modern woman mixes up an irriverent take a tradition with this collection of hues that casts the classic cameo in a contemporary glittering light.
A royal, romantic and daring affairs this holiday is all about colout that gives a legacy.

Heirloom Mix Pressed Pigment Mini

Heirloom Mix Glitter

Heirloom Mix Mineralize Blush

Heirloom Mix Lipstick

Heirloom Mix Cremesheen Glass

Heirloom Mix Fluidline

Heirloom Mix Eye Kohl

Heirloom Mix Studio Nail Lacquer

MAC Heirloom Mix Collection is available from November on www.maccosmetics.ch and at your MAC counter.

La Prairie holiday gift guide

For the Holiday Season La Prairie presents you some wonderful gift ideas for everyone on your list. Here is a selection of products and gift sets for the woman in your life who deserve nothing but the best.


LA PRARIE SKIN CAVIAR LIQUID LIFT - Limited Edition 30ml

This age-defying serum im this limited 30 ml edition, is the ideal present and perfect travelling partner. One drop helps to lift and firm plus provides a long lasting tensing effecr on skin.
Thanks to Skin Caviar beads, the very essence of lifting , and its next-generetion formula cointaining scientific advancementa that create a lifting phenomenon.

LA PRAIRIE CLASSIC CAVIAR SET , Limited Edition

La Prairie's iconic Caviar Complex in a trio of timeless essential for the face. The luxurious gift set includes Skin Caviar Liquid Lift, Skin Caviar Luxe Cream and Skin Caviar Luxe Eye Lift Cream.

LA PRAIRIE ANTI-AGING EYE AND LIP PERFECTION à PORTER

Formulated with Cellular Complex it doubles as a lifting eye cream-gel and a protecrive lip balm.

It hydrates both lips and eyes instantly easing signs of fatique, lines and wrinkles.

LA PRAIRIE CAVIAR EYE PERFECTION GIFT SET

This wonderful gift set cointains a selection of La Prairie's Favourites for eyes. It includes Skin Caviar Eye Lift Cream , Skin Caviar Crystalline Concentrate and Skin Caviar Luxe Cream.

LA PRAIRIE TIMELESS RADIANCE GIFT SET

Let your skin glow with youth thanks to this fab gift set, it includes Cellular Radiance Cream, Cellular Radiance Eye Cream and Cellular Radiance Concentrate Pure Gold.

LA PRAIRIE SILVER RAIN EAU DE PARFUM

Silver Rain with a modern woody and floral scent that oprms with a burst of Calabrian bergamot, highkighted with a touch of juicy plum. Patchouli leaves and vanilla infusion add a woody sensual finish.

MEMO Paris French Leather

A new unisex fragrance joins the Irish Leather and Italian Leather in the Cuir Nomades MEMO Collection in the name of French Leather.
MEMO French Leather celebrates the note of leather in a subtle and fresh way.
The fragrance in addition to lime, rose water essence and suede features pink pepper, juniper, cedar, resin, vetiver and white musk.

The charm and chic style of France is reflected in this new fragrance.

Memo French Leather is a sensual perfume which emphasize playfulness, the notes contribute to creating a wonderful balance of lime and roses.

The fragrance is sold exclusively at www.memofragrances.com 

Globus Geneva

Parfumerie Hyazinth, Basel

Parfumerie Osswald, Zurich

Parfumerie Von Grünigen, Gstaad

Alexander Wang for H&M preview !

On Tuesday night I had the oppurtunity to preview the highly awaited Alexander Wang for H&M collection. After the images I had seen of the launch in NYC last week I was really excited to see  the collection !
The location fitted the collection perfectly, at the Indigo Fitness Club in Zurich.. The collection is jam packed of technical pieces and the sport theme is predominant crop tops, leggins, hooded tops, mesh dresses, shorts and leather pieces are paired with cool beanies, back packs and boxing gloves.
All in the shades of black, grey and white. The sport theme continues also in the men collection with tank tops, shorts, sweatshirts and down coats.
The key pieces for me are the open-toe shoes, crop tops and leggings with the Wang logo and a few of the dresses..but I will do a separate post on it!
Let's just say the countdown to November 6th, releasead date of the collection, has started!

ALEXANDER WANG FOR H&M

In store November 6th 2014 

Selected Stores 

Worldwide