Paris Jackson, Frances Bean Cobain and Miles Richie were among the guests at the fashion show and after-party organized for the launch of the MOSCHINO [TV] H&M collection. H&M and Jeremy Scott, Creative Director of MOSCHINO, have invited an audience of celebrities, influencers and international journalists to attend a billboard-filled fashion show to recreate the atmosphere of the lights of Times Square in New York.
The runway show featured the Hadid siblings, wearing pieces of the collection MOSCHINO [TV] H&M, and legendary supermodel Naomi Campbell who closed the show. The front row was full of famous faces such as Kiersey Clemons, Leigh Lezark, Coco Rocha and Bebe Rexha, all showing off looks of the collection. The models made their entrance by a street-scene staircase that evoked an old New York musical. They then walked around the catwalk similar to a street, the place par excellence where Jeremy loves to see people wearing his creations.
The make-up for the fashion show MOSCHINO [TV] H&M collection was created by the legendary make-up artist Pat McGrath, who used H&M Beauty products to give life to the various looks. The makeup was edgy and glamorous, focusing on a luminous skin and eyeliner lines inspired by Cleopatra.
MOSCHINO [TV] H&M is a collection that combines the energy of street style with pop culture, along with glamour, playfulness and fun. Jeremy Scott, Creative Director of MOSCHINO, has created a collection for men and women, as well as unique accessories and special items for four-legged friends.
MOSCHINO [TV] H&M will be available online and at selected H&M stores in Switzerland, starting from 8 November 2018.
"The MOSCHINO [TV] H&M collection is a gift to my fans and I wanted to give them the most MOSCHINO collection ever. I tried to include all the ingredients you would expect from one of my shows - cartoon couture mixed with a street wear vibe doused with hip hop worthy amounts of bling bling to create a totally MOSCHINO look"
Jeremy Scott, Creative Director Moschino
Jeremy Scott
Paris Jackson
Mia Moretti
Leigh Lezark and Nicole Geordon
Photo credit: BFA