WELLA Professionals presents: Borderline Beauty Trend Vision A/W 2014

Borderline beauty movement breaks down boundaries and introduces a new definition of beauty where greys and muted tones, combined with a handsome aesthetic, underscore the notion of a rebel without a cause.
From a styling point of view: " There is almost a no-nonse feeling about hair and the attitude is more definite. It has a kind of stronger rebellious attitude with that comes new values of beauty" explained Eugene Soulemain, one of Wella's Global Creative Director.
Grey is the central color, because it puts brighter hues onto a stronger stage.
"There is a sense that you can have really muted tones against something very solid and interesting" explained Josh Wood one of Wella's Global Creative Director.