H&M Summer Campaign 2015

H&M's Summer 2015 campaign with a cast of supermodels and an exclusive track by Axwell/Ingrosso is set to be the soundrack of the season.
The ad will be shown first on hm.com on April 30,  2015 before appearing on TV and cinemas worlwide.

The campaign stars Joan Smalls, Natasha Poly, Doutzen Kroes and Adriana Lima wearing key Summer looks with the soundrack Sun is Shining by Axwell/Ingrosso.

This summer H&M goes bohemian, with kaleidoscopic paisley sundresses and tie-side bikinis but also with tropical leaf prints and long flowing skirts.
Bikinis takes centre stage this season with cheeky frilled one-shoulder bandeaus and some pretty ones  with decorative metallic rings.

"This collection is everything I love about Summer- bikinis for long days at the beach, romantic prints or flowing dresses for endless nights with friends". Says Pernilla Wohlfart, Head of Design at H&M.