Fashion is at the heart of this range with an ever-evolving make up selection that focuses on seasonal looks, ideas and colours.
"We are very excited to have fashion for the face on offer at H&M. It is an opportunity to be inventive, creative and to have fun with colours" says Sara Wallander, concept designer at H&M beauty.
H&M new Beauty range
will be available
in over 900 stores worldwide
as well as
on hm.com
from Autumn 2015
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