Taste the Now this Summer with Moët Rosé Impérial

Summer is well and truly on its way and now I can really savor my Summer thanks to my Moët Summer Set. How pretty are those Flamingos Mini Moët Rosé Impérial bottles? Did you know that a group of flamingo is called a flamboyance? Moët is bringing a touch of flamboyance with this limited edition which is just perfect for summer: a bold splash of bright pink flamingos.

It really fits well with this wine, the most extrovert, radiant and pink in true Moët & Chandon style.

Let's share with it with your friends and share a memorable #moetmoment!

Joyful and fun-loving these flamingos are the perfect match for the Moët Rosé Impérial and the perfect way to add glamour to your Summer! Moët Rosé Impérial Limited Edition with flamingos is available in the regular bottle (750 ml) and in the stylish Mini Moët sizes (20 cl).

So ready, set rosé! Let's dive into summer with an all new champagne "on the rocks" experience with the new Moët Rosé Impérial, the world's first rosé champagne to be enjoyed on ice.

Available only in Summer at global hotspots Moët Rosé Impérial  is the most revolutiary experience in the sun this summer!

Fresh, vibrant and served on ice Moët Rosé Impérial stylishly breaks traditional champagne rules, only Moët & Chandon could have pionereed this new way of enjoying rosé champagne.

 “Moët & Chandon’s pioneering spirit is legendary. We created the world’s first champagne specifically created to be enjoyed on ice with Moët Ice Impérial. Now, we’re the first to innovate its rosé expression,” said Stéphane Baschiera, President and CEO of Moët & Chandon. “Moët Ice Impérial Rosé is a new way to drink rosé champagne, and an occasion to #openthenow.”

THE NOW. 

It’s a moment, a sensation, a rallying cry. 

It’s an attitude that unites us on this bold journey called life, and that revels in the thrill of living.

 Life is happening in the NOW, all around us.

 Life doesn’t wait, and neither do we. 

So have faith in the NOW. 

And have no regrets. 

Because every second is an experience. 

And every experience is a #moetmoment to live. 

NOW.

On June 11th, 2016, the world’s most-loved champagne brought its 1st edition of Moët Party Day to life. This single, extraordinary day was filled with celebration and #moetmoment around the globe. An astounding 35 markets shared in the experience: Albania, Australia, Austria, Belgium/Luxembourg, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Ireland, Italy, Japan, Latvia, Malta, Mexico, Netherlands, New Zealand, Nigeria, Norway, Romania, Russia, Serbia, South Africa, Spain, Sweden, Switzerland, Ukraine and the United Kingdom.

Why June 11th? First, June is the gateway to summer. But also, June 11th is also a milestone in the history of savoir-fête, or Moët & Chandon’s savoir-faire when it comes to celebration. On June 11th, 1967, the celebratory champagne spray was born at the 24-hour Le Mans race in France. American driver and winner Dan Gurney did something unexpected when he was handed a Jeroboam bottle of Moët & Chandon on the podium: he sprayed champagne over the crowd! And just like that, a joyous new celebration was born. 

“Moët Party Day is a modern, fresh and vibrant take on Moët & Chandon’s greatest tradition since 1743, which is creating #moetmoment around the world,” said Arnaud de Saignes, International Director of Marketing and Communications for Moët & Chandon. “We thank everyone who celebrated with us, and who helped bring our savoir-fête to life in a new, global way.”