This collection as always is all about capturing the true spirit of the famous festival and bring that Californian festival feeling to you.
H&M Loves Coachella will be available in Switzerland from April 6th in all H&M stores that carry Divided as well as online.
This year's campaign will feature an exclusive video by The Atomics the alternative pop band of Lucky Blue Smith and his sisters. In the video The Atomic cover Let's Live for Today by The Grass Roots, showing how the Coachella look spread worlwide beyond the festival itself.
I bet the collection is going to be a huge hit.
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