PAUL MITCHELL is launching a youthful and fresh product line called NEON.
Under the motto "Style That Stands Out" the line consisting of six gorgeous scented care and styling products that are truly great fun. Shampoos and conditioners make the hair perfect for styling, while Sugar Twist and Sugar Spray help you in creating your desired look. NEON is characterized by color-free products that are based on natural sugar, vegans and give you great results.
The new product line from PAUL MITCHELL focuses on individuality, every girl is unique and style should be great fun!
With NEON, PAUL MITCHELL is also active against bullying. Through a campaign, PAUL MITCHELL draws attention to the problem and encourages young people to stand up for themselves and to become active against bullying. NEON also helps them to find their own style and develop a positive self-esteem.
Sugar Cleanse Shampoo leaves hair feeling fresh and perfectly clean and it is also colour-safe. The Sugar Rinse Conditioner is the next step to follow and although it feels really lightweight it provides a great deal of hydration and ensures for smooth and shiny hair. In need for a little pick me up? Try the Sugar Spray, it gives you a beautiful and hydrated finish providing volume and texture. Sugar Cream on the other hand is a must-have for sleek looks as it not only gives you a great deal of shine but also holds all your looks together.
PAUL MITCHELL
NEON
is available at your Paul Mitchell salon
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