WELLA @ London Fashion Week: PREEN

For the effortless and romantic A/W collection 2018 from Preen Eugene Souleiman focuses on aquatic aesthetics. Preen is known for its combination of hard and soft structures, and this season combines neoprene elements with flowing floral patterns.
Eugene reflects the coarse textures of the collection in an imperfectly perfect hairstyle. "This look is about underlining irregularities and not defeating the hair, so it can fall naturally," explains Eugene.

"My source of inspiration for the hair is sea anemones - the models should look as if they were floating in the water. The hair seems mystical, as if it drifted completely weightless in the water. With glitter powder we bring it to shimmer, "says Eugene Souleiman