The House G.H. MUMM is the new Official Champagne supplier of Locarno Festival, positioning the brand under a new spotlight in a truly inspirational setting.
During the Festival G.H. MUMM transformed the Press Lounge by G.H. MUMM into its universe and offered a comfortable space to work for members of the presse.
G.H. MUMM CORDON ROUGE
On the occasion of the G.H. MUMM cocktail party exclusively held for the press,
the Champagne House previewed the new bottle of G.H. MUMM Cordon Rouge.
The new Cordon Rouge bottle, created by iconic Parisian design studio Yorgo & Co,
presents a disruptive and modern vision of the heritage of G.H. MUMM.
The bottle unveiled to journalists embodies audacity, ambition and innovation while
respecting the history of the House. The Cordon Rouge - reference to the legendary
red sash of the Legion of Honour that adorns each bottle since 1876 - remains central
to the design and is also found on the neck of the bottle. The founding date of the
House, in 1827, appears in a modern font. In a break with conventions, the front label
has been the subject of a disruptive reworking: it is now transparent.
This bold new reference G. H. MUMM Cordon Rouge will be available in Switzerland
from the 1st of January 2019.
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