H&M celebrated its new Conscious Exclusive Collection with a launch party in L.A.

H&M celebrated its new Conscious Exclusive collection with a launch party in Los Angeles on March 27th. Celebrities, influencers and friends of the brand such as Irina Shayk, Dakota Fanning, Halima Aden and Amber Valletta joined the event. For Spring 2019, H&M Conscious Exclusive explores the healing power of nature, while also embracing innovation with sustainable materials and processes for a more sustainable fashion future. Launching on April 11th the collection will be available in selected stores worldwide and online at hm.com.

“For this collection, we explored the beauty in nature, which shows in the prints, as well as the flowy silhouettes, the striking colour palette and the attention to detail. We’re thrilled to introduce new plant-based sustainable materials to create high-performing, beautiful and fashionable pieces that are statement-making yet so easy to wear".

Ann-Sofie Johansson, Creative Advisor at H&M. 

The Conscious Exclusive collection is a great balance between glamour and innovation and the pieces can be worn for any occasion. The collection takes ispiration by the natural beauty surrounding us and nature’s importance for our well-being. Minerals, trees and plants were translated by the design team into jacquards and flowing printed fabrics. The colour palette is a mix of lavender, sand, aqua blue, petrol blue and coral pink along with black, gold and silver. 

Key pieces include a statement jacket in a mix of shiny silver Piñatex® and colourful jacquard, plus the romantic off-the-shoulder corset-style top made from Orange Fiber®. Meanwhile, the desert landscape printed tunic dress is also an eye-catcher and amongst all the floaty silhouettes stands the new fashion staple – the pool slide made from BLOOM™Foam, that ground any look with a laidback vibe.

Irina Shayk

Dakota Fanning

Images courtesy of H&M