Philipp Plein has made a name for himself in the fashion world for two decades. And today the highly successful self-made entrepreneur lands in the perfume industry - with his very own idea of what fragrances have to be. In his dreams he saw clearly that one day he would incorporate the unbridled luxury and edgy style of the PHILIPP PLEIN brand into the world of fragrances.
For PHILIPP PLEIN, a 100% independent and self-financed brand, debut in the perfume sector is an important step. Philipp Plein Parfums, a new company based in Geneva, was founded to develop an exclusive and successful perfume business for the PHILIPP PLEIN brand. The fragrance was created as a co-creation that Philipp Plein himself and the internationally recognized master perfumer Alberto Morillas have brought to life.
Philip Plein has changed the rules of the game and selected the skull, the best known and strongest symbol of the brand, to conquer the world of perfumes and highlight this unprecedented event in its history.
Philipp Plein's first fragrance will be released in an exclusive preview edition: THE $ KULL. An innovative view of perfume that captures eternity in a bottle.
THE $ KULL was launched yesterday at an exclusive party and small-scale dinner at Philipp Plein's Townhouse, New York.
Philipp Plein and Alberto Morillas
Image courtesy of Philipp Plein Parfums
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