TAG HEUER has announced the signing of
Naomi Osaka as a brand ambassador. Osaka is not only one of the
world’s top tennis players, an exceptional athlete with a winning
mindset, but she is also recognized as a committed social activist
who uses her platform to make the world better.
Rarely in a generation does an athlete
emerge who not only redefines their sport, but also uses their influence and personal style to ignite
conversation on a global stage. 23-year old Japanese Naomi Osaka is one of those unique stars and
she has joined luxury Swiss watch brand TAG Heuer’s impressive ambassador roster that includes
some of the world’s best young talents.
TAG Heuer is looking forward to accompanying Naomi Osaka at every tournament in
2021 and beyond. The brand recognizes in Osaka a bold expression of its founding values - passion for
action, high performance, mental strength and avant-garde – and sees her as a natural and authentic
fit for the company. It is difficult to imagine a better embodiment of TAG Heuer’s “Don’t crack under
pressure” motto. At the heart of her game is a big serve and an intimidating ground game and these
weapons are enhanced by the intelligence, the focus and the execution she brings to her matches.
Image courtesy of TAG HEUER
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