BROCK COLLECTIONx H&M

H&M announces collaboration with Los Angeles-based women's clothing brand Brock Collection.

This is a collection focused on modern romanticism - accessible opulence combined with natural ease with a hint of past trends.

Country flowers, self-tie straps and corset-like details testify to craftsmanship, while feminine fits and contrast with denim pieces sketch flattering, urban silhouettes.

The dresses, singles, denim and accessories, each more charming than the next, are made from more eco-responsible materials.

The Brock Collection x H&M collection will be available from June 1st in selected H&M stores around the world as well as online at hm.com.

Image courtesy of H&M

Brock Collection, founded in 2014 by Laura Vassar and Kristopher Brock, is known for its sophisticated yet realistic aesthetic, vintage pieces, sartorial style and artisan techniques.

Laura and Kristopher met at Parsons School of Design in New York City before moving to Los Angeles, launching their own label together.

 The collaboration is built around the iconic pieces of Brock Collection and offers us dresses, blouses, tops, jeans and denim shorts, as well as shoes, jewelry, handbags and sunglasses.

Tailored cuts and lovely ruffle details blend brilliantly with flowing fabrics, voluminous skirts and puffed sleeves.

The color scheme consists of black, pale pink, off-white, cream, and faded denim. The collection is made from more eco-responsible materials - organic linen, organic cotton, recycled cotton, recycled polyester and Tencel ™ Lyocell.

 

“We are delighted to collaborate with Brock Collection, 

a brand renowned for its luxury craftsmanship, 

with its perfect and innovative cuts and structures, 

and which has many celebrities among its fans.

But the beauty of this brand is also that their designs are always realistic, 

thoughtful and easy to wear - and I think that's the key to their success. 

We want to celebrate romanticism and make it accessible 

to as many people as possible. Adding more eco-friendly materials 

creates a collection that I hope 

will be a hit with our customers around the world, ”

says Maria Östblom, Head of Design at H&M.

 

“Brock Collection has always sought to weave together the threads 

of refined elegance and natural ease, and we are happy to discover a new audience.

Each piece in the collection is special, both romantic and effortless, ”

say Laura Vassar and Kristopher Brock, 

designers and co-founders of The Brock Collection.

 

To celebrate the launch of the Brock Collection x H&M collection, H&M has teamed up with choreographer Sherrie Silver to create a modern dance.

The concept of the choreography is "Pure Joy", with a selected cast of eight talents who will participate in the campaign: Julia Campbell, Patricia Manfield (Heir), Alva Claire Mc Kenzie, Dulcie Gibbons, MaryGrace Tropeano, Dohuyn Kim, Ajok Daing and Sherrie Silver.