The other day I was able to preview the new 2016 Conscious Exclusive Collection at the H&M showroom in Zurich. The collection will be available in approximately 180 stores worldwide and online from April, 7th 2016.
The collection merges a sense of history with modernity. The launch will coincide with the opening of the exhibition Fashion Forward- 300 years of Fashion at the Musée des Arts Décoratifs to which it pays homage.
This was possible thanks to the H&M design, who has delved into the museum's collections of archival fashions and picked up key pieces from the last three centuries of haute couture.
The result is a collection which is contemporary, artisitic, soulful, progressive, conscious and truly unique.
"Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux,” says Ann-Sofie Johansson, Creative Advisor at H&M.
The fluid and easy silhouette revolves around languid dresses, arty kaftans and sculpted skirts. Prints add a dash of surprise, turning dresses into trompe l'oeil paintings or sculptures. A long ball gown with a deep neckline features a marble draping print; a liquid dress is adorned with a slice of Botticelli's Three Graces. Short dresses and painter blouses ooze nonchalant sophistication, creating an electric and eclectic short-circuit between present and past. The collection's materials include organic silk, hemp, recycled linen and Tencel blends. New for this collection is that it also includes three wedding dresses.
Julia Restoin Roitfeld is the face of the campaign
H&M
CONSCIOUS EXCLUSIVE 2016
is available from
April 7th 2016
at following H&M stores:
Rue de Marché 40, 1204 Genève
Bahnhofstrasse 71, 8001 Zürich
Rue du Pont 16, 1003 Lausanne
Spitalgasse 40, 3011 Bern
Bahnhofstrasse 71, 8001 Zürich
Rue du Pont 16, 1003 Lausanne
Spitalgasse 40, 3011 Bern
and online on
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