H&M celebrated the launch of the H&M Studio S/S20 collection with a sparkling view of the Los Angeles skyline and the ocean. The collection, designed for the modern, freedom-loving woman, whose style is as diverse as her travels, was brought to life in a house in Beverly Hills. The modern mid-century home has been redesigned using light and filters to reflect elements from the collection's saturated color palette that contrast with the natural surroundings of the hills. Guests, including Jourdan Dunn, Paloma Elsesser, Billie Lourd and Selah Marley, all dressed in H&M Studio, were invited to see the new collection, which was accompanied by an acrobatic performance followed by an acoustic inlay by Lykke Li. The H&M Studio S/S20 collection will be available on February 20th 2020 at hm.com and at selected H&M stores.
Inspired by a research trip to the Swedish island of Gotland, a carefree surf girl serves as a model for the S / S20 collection: one that mixes voluminous dresses for every occasion with unlined, figure-hugging models and sporty swimsuits. The most important parts include the dress made of recycled polyester in bright pink, the limestone-colored, cropped jacket made of a viscose-linen blend with open cut edges and the trousers with wide legs; the crocheted cardigan made of cotton-nylon in coarse knit as well as the eye-catching ankle boots made of leather with platform sole. A color palette of bright pink and cobalt blue with accents of light green dominates against limestone and cream tones. The collection will be split into two units, with a midsummer offering of sporty swimwear and comfortable kaftans for the beach, which will be available from the end of May.
«I used to model for H&M as a teenager and shop in the H&M stores.
Therefore I am particularly pleased to celebrate the new H&M Studio Collection in such a beautiful location in LA. I will certainly wear this look more often this summer, ”
says model Jourdan Dunn.
Jourdan Dunn
“It's so great that I can celebrate the H&M Studio spring collection
with all of these great people.
The new collection contains many of my favorite spring essentials;
casual dresses and fun accessories, »
explains Paloma Elsesser, model and body activist.
Paloma Elsesser
Ann-Sofie Johansson, Lykke Li
Images courtesy of H&M
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