L'OCCITANE creates a fund for ecosystem restoration

The L'OCCITANE Group recently announced the creation of a fund to restore ecosystems badly affected during natural disasters, such as the Amazon and Australia, recently devastated by fires . Created to protect biodiversity for future generations, the L'OCCITANE fund aims to respond to climate emergencies on an ad hoc basis. This fund will be funded through voluntary donations from L'OCCITANE shareholders.

Sustainable development is at the heart of L'OCCITANE's vision. Since its creation, L'OCCITANE has been firmly committed to reducing its environmental footprint and devoting significant resources to preserving biodiversity, particularly in the Mediterranean and Burkina Faso. The sustainable industries department of L'OCCITANE and the L'OCCITANE Foundation, created in 2006, are involved in the protection of plant species, the development of long-term partnerships with producers based on sharing the value created, in place of short supply circuits, the sustainability of know-how, or even the development of local communities. The Group advocates a holistic approach with all stakeholders, also by engaging its employees and customers.

At the same time, L'OCCITANE wishes to be able to react punctually to crisis situations endangering the proper functioning of ecosystems. This is the vision behind the creation of an aid fund of € 400,000 dedicated to projects devoted to the restoration of disaster-stricken ecosystems. A donation of € 200,000 will help finance agroforestry programs aimed at restoring Australian landscapes. The projects will be chosen by the L'OCCITANE Foundation, jointly with the sustainable supply chain department of L'OCCITANE and its teams in Australia. Thus, L'OCCITANE is strengthening its commitment thanks to its global initiative to plant trees, in partnership with PUR Projet.

Reinold Geiger, CEO of L'OCCITANE Group, said: 

“We are shocked and saddened to see how devastating the fires that have recently hit several regions of the world have been for landscapes, endemic wildlife and communities. As responsible business leaders, we cannot sit idly by. We must do our part to help restore ecosystems for the benefit of future generations. "