Björn Axén launches with SPORT an innovative line of products, specially designed for all sport enthusiasts. Thus, it is possible to fully practice your sport on a daily basis without damaging the hair and scalp. All products will be available from February 7, 2022.
An active lifestyle helps the body stay healthy, but regular exercise also means frequent showers, which can be very taxing on the hair and scalp. The new products of the Björn Axén SPORT line gently cleanse the hair and soothe the scalp thanks to the active ingredients.
Images courtesy of Björn Axen
Björn Axen's SPORT line consists of three products: Shampoo, Conditioner and Salt Water Gel, an entirely new product. Like all Björn Axen products, the SPORT series is unisex and suitable for both long and short hair. The products are also vegan and dermatologically tested.
“Thanks to wellness trends we have identified an opportunity in
the professional hair care segment.
We therefore wanted to create professional hair care specially
designed to minimize the impact that an active lifestyle can have
on the hair and on the scalp,”
explains Johan Hellström, owner of Björn Axén.
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