CALIDA presents: Feminine Air

Power women, business women and in general modern women listen: CALIDA's product innovation, FEMININE AIR, is the perfect companion for a worry and stress-free travel experience and will be a great help to pack your bags. The new basic series combines sleek modernity and lightness with innovation, naturalness and absolute comfort. And the best in all this? The trendy shape of the Spacer cup bra always returns to its original shape. This is the ideal piece to take on weekends or in your suitcase. Farewell to folding, hello perfect fit!

FEMININE AIR will seduce you with its combination of sporty and transparent tulle panels and fine MicroModal® fabric on the inside and glossy viscose on the outside. All models of the series a distinguished themselves by their modernity and innovation and will give you excellent comfort thanks to their finishes and clean cut. The Spacer bra is a flagship product as light as a feather, ideal companion for your travels thanks to its dimensionally stable material. Whether in elegant black or in soft almondine the new basics will quickly become your favorite and perfectly meets the needs of modern women.

available from January 28th 2019

at CALIDA Boutiques

and online

More time for yourself with BATISTE dry shampoo

The holidays are over and as we are all trying to readjust to everyday's life and getting back to work and/or school the agenda can feel terribly full. In order to survive the January's blues and back to work stress Batiste comes to the rescue with three dry shampoos with a touch of color that are not only perfect for styling, but also for intensifying the hair colour. Thanks to Batiste dry shampoos you can style your hair in no time. The heavenly helpers make sure that you can easily go an extra day without the hair washing. This not only leaves more time for normal insanity but also more time to be spent relaxing with family and friends.

No time for an hairdresser appointment? The three dry shampoos "Brilliant Blonde", "Beautiful Brunette" and "Divine Dark" by Batiste can help in between salon's visits to give your hair a touch of colour and cover greys. This will also make the hair look fresher and with more volume but also give the hair an hint of colour. The color mixes perfectly with the natural hair coloring and

can be easily removed from the scalp and clothes.

Actor Patrick Dempsey becomes business partner in Italian luxury men's brand KA/NOA

Luxury men’s brand KA/NOA, is delighted to announce that actor and racing driver Patrick Dempsey is joining the company as a business partner. Founded in 2017 by Italian born Bruno Grande, KA/NOA is a fast-developing men’s brand that is 100% Made in Italy, from the yarn to the label.

Named from Bruno's two children, Kaia and Noah, KA/NOA prides itself on its key values of quality and simplicity, which instantly conquered the heart of Patrick Dempsey. Leading to a natural sense of kinship and common wish to join forces to grow the brand, this powerful partnership is thus the result of an encounter between three very different personalities united by a common passion for these shared principles and a common approach to today’s world. 

Commenting on the alliance, Patrick Dempsey says: 

“I was captivated by KA/NOA’s approach and brand values from the moment I made my first order online and was amazed by the quality and the attention to details. As a very detail-focused person, I have a strong connection to the brand’s products, brand philosophy, and most importantly, the people driving it, along with a deep respect for all that has been achieved since its creation a year ago. I am very proud and happy to be able to play a role in this adventure, and eager to learn from Bruno and the men and women who make KA/NOA the worthy enterprise that it is.” 

Says Bruno Grande: 

“It is a great honor to have touched the heart of someone like Patrick. His enthusiasm and recognition of the work we have been doing has been very rewarding for all of use. KA/NOA is the story of a passion transmitted by my father, which I hope to transmit to my kids, and the result of a desire to create a brand that is respectful of our Italian heritage, know-how and artisans. Today it represents a timeless wardrobe designed for men (and women) who enjoy living and travelling with style, in comfortable yet elegant clothes all designed to pair with each other.” He continues: As an active partner in KA/NOA, Patrick Dempsey will assist Bruno Grande in the overall development of the brand and design of collections

Images courtesy of KA/NOA

SOREL Whitney Short Lace boots

The Holidays may be over but Winter is still in full swing. Wearing the right winter shoe is half the battle in this beautiful but cold season. The sporty-inspired "Whitney Short Lace" boot by SOREL keeps feet warm even in icy cold weather. It has an elegant upper made of leather-colored textile with waterproof, breathable membrane. This ensures for both a leisurely walk through the snowy winter landscape and enough protection. The soft fleece lining and the plush faux fur trim allow for even more comfort. 

Images courtesy of SOREL

LA PRAIRIE invites Mario Botta to ART BASEL in Miami Beach

On the occasion of the launch of its latest Platinum Rare Collection innovation, La Prairie 

has commissioned renowned Swiss architect Mario Botta to create a unique Archisculpture inspired by the origin of life to be displayed in the La Prairie Pavilion at Art Basel in Miami Beach  from December 6th to December 9th 2018.

“Art Basel in Miami Beach marks our second year of partnership with Art Basel, which we believe is the ideal fit to express La Prairie’s intrinsic link with
the world of art,” said Greg Prodromides, Chief Marketing Officer of La Prairie Group. “In developing La Prairie’s latest innovation, launching end of January 2019 –
the Swiss scientists at La Prairie sought to pinpoint the origin of rejuvenation, to isolate and capture the power at the heart of the rejuvenation process.
It is this life force that inspired us to enter into this very special artistic collaboration with Mario,” he added.

Designing a full-scale sculptural structure that is not only meant to be observed and admired from the exterior, but also to be entered into and experienced from its core, Mr Botta has succeeded in capturing the essence of where life begins. The sleek vertical wooden slats, aligned in organic, almost feminine curves, invite the viewer to explore what lies within. Once inside, the participant experiences the parenthetical space as a respite from the outside world – a place where time stands still. 

“I wanted this all-encompassing moment to be a mutual one, exchanged in a quiet, 

personal fashion,” Mr Botta said. “Life begins in the most cosseted, intimate of spaces, and I wanted to offer the viewer that experience again 

– to offer the opportunity to reflect on the origins of life,” he continued.

Images courtesy of LA PRAIRIE

BOURJOIS VELVET THE LIPSTICK FALL IN LOVE

The new collection of lipsticks from Bourjois "Velvet the Lipstick Fall in Love" has everyone talking. We all love Paris in the Spring but Paris is also enchanting through Fall and this was the inspiration for the new collection of lipsticks. 

You can be sure to fall in love with the new palette of the 10 lipstick which includes irresistible variations of brown and mauve, from clear to dark, from warm to cool tones, with names reminiscent of iconic places of the "City of Lights".

From Purple Mauve-Martre (18) and pink plum Place des Roses (19) to chestnut Mocha-Déro (22)  and dark brown French Opera (26), you'll want to try each of these flattering and universal shades. Take a look also at one absolutely trendy shade in the collection: GrandeRoux (21), a dynamic pumpkin tone to highlight you not only on the social networks but also in real life!

Needless to say, the Fall in Love collection gives you all the benefits of the Bourjois Rouge Velvet, with an exclusive formula rich in pigments with a moisturizing complex to ensure a velvety matte long-lasting finish that does not dry out lips.

One layer is enough for an intense color that lasts all day, while the tapered stick allows a precise application. Red Velvet the Lipstick Fall in Love. This fall, let yourself be seduced by the new collection of red Velvet lipsticks from Bourjois.

A glamourous Holiday Season thanks to H&M

An alpine setting, a cozy chalet, snow falling gently on the trees: for the start of the countdown of the end of the year Holidays, H&M invites you to enjoy the setting of its imaginary hotel, the Mauritz. In a mini-series of six episodes, directed by Matt Piedmont, the campaign boast the presence of a host of stars and set the perfect backdrop for a H&M collection with many styles perfect for party season.

There's everything to seduce you, whether you're planning a Holiday season with some dancing at a breakneck pace or to chill in an extra soft and fluffy knit. And if you're looking for inspiration for gift ideas, you'll find great items for all your friends and family. This is definitely the time of year to unleash your festive spirit and shine!

Pernilla Wohlfahrt, Design Director of H&M, says:

"The Holiday season is full of opportunities to dress well, but also to have a good time with our loved ones. At H & M, we have developed for the Holidays a versatile collection, with pieces that adapt to party evenings as well as moments of relaxation. Our knits for men and women are elegant without effort; our collection for children is full of beautiful fabrics. You can make each item the perfect gift - unless you decide to keep it for yourself. "

For women, cozy and comfortable knits in neutral and red tones are authentic treasures for the Holidays - for you or for your guests. Equally delightful are the slightly oversized sweaters, casual dresses, blouses and traditional plaid pants, and as many jewels to relax at home when everyone is gone.

For men, the retro alpine intarsias, the Fair Isle graphic patterns and the sumptuous sweaters in wool blend and shawl collar offer a break in the swirl of the Holidays.

For children, classic stripes, checks and jacquards are reminiscent of the enchanting magic of the past. A thrilling playfulness reigns throughout the collection with lace, tulle, sequins, shimmery highlights and fun graphics.