An alpine setting, a cozy chalet, snow falling gently on the trees: for the start of the countdown of the end of the year Holidays, H&M invites you to enjoy the setting of its imaginary hotel, the Mauritz. In a mini-series of six episodes, directed by Matt Piedmont, the campaign boast the presence of a host of stars and set the perfect backdrop for a H&M collection with many styles perfect for party season.
There's everything to seduce you, whether you're planning a Holiday season with some dancing at a breakneck pace or to chill in an extra soft and fluffy knit. And if you're looking for inspiration for gift ideas, you'll find great items for all your friends and family. This is definitely the time of year to unleash your festive spirit and shine!
Pernilla Wohlfahrt, Design Director of H&M, says:
"The Holiday season is full of opportunities to dress well, but also to have a good time with our loved ones. At H & M, we have developed for the Holidays a versatile collection, with pieces that adapt to party evenings as well as moments of relaxation. Our knits for men and women are elegant without effort; our collection for children is full of beautiful fabrics. You can make each item the perfect gift - unless you decide to keep it for yourself. "
For women, cozy and comfortable knits in neutral and red tones are authentic treasures for the Holidays - for you or for your guests. Equally delightful are the slightly oversized sweaters, casual dresses, blouses and traditional plaid pants, and as many jewels to relax at home when everyone is gone.
For men, the retro alpine intarsias, the Fair Isle graphic patterns and the sumptuous sweaters in wool blend and shawl collar offer a break in the swirl of the Holidays.
For children, classic stripes, checks and jacquards are reminiscent of the enchanting magic of the past. A thrilling playfulness reigns throughout the collection with lace, tulle, sequins, shimmery highlights and fun graphics.