SHISEIDO presents its brand new CONTROLLEDCHAOS MascaraInk. Inspired by GINZA's iconic crossing the new CONTROLLEDCHAOS MascaraInk gives you bold, graphic colour and clean buildable volume. The latest addition to the INKS collection is a good balance between energy and serenity, excess and restraint, chaos and order with great precision and exceptional control.
The CONTROLLEDCHAOS MascaraInk has memory flex bristles that maintain the integrity of the brush so that this way is stays strong throughout the mascara's entire lifespam.
"This patented material allows the bristles to bounce back to a steady
state after they pass through the wiper"
explains Gaye Boyé, SVP of Global Product Development
for SHISEIDO Makeup
The mascara has an innovative brush design with two concave sides to boost volume and two flat sides to give you extra lash lift.
Available in four bright colour, high-impact shades the new CONTROLLEDCHAOS MascaraInk has a weightless formula that cointains a mix of hard and soft waxes to achieve the perfect balance between structure, flexibility and glide. Film formers and polymers set and seal the highly pigmented, smudg- , clump- and flake resistant formula to lashes for 24 hours.
CONTROLLEDCHAOS MascaraInk is available in 01 Black Pulse, 02 Sapphire Spark, 03 Violet Vibe and 04 Emerald Energy.