The city of Memphis and its music are connected. From the kings of rock 'n roll, Elvis Presley and Jerry Lee Lewis, across the R & B Grooves by Otis Redding and Isaac Hayes, this city has really molded the sound of the 20th century. This heritage, the great influence on the music and style of the Memphis born Justin Timberlake are not be missed in the new Levi's® Justin Timberlake Fresh Leaves Capsule Collection for Spring 2019.
"Memphis and music have always been an important part of me," says Justin Timberlake.
"They are also part of this collection, for which I went back to the places from my childhood. "
The collaboration with the name "Fresh Leaves" is entering its second season, this time with Memphis inspired designs for a fresh look of popular Levi's® classics - like fresh leaves on a tree - at the same time familiar and new, timeless and contemporary. Moreover the collection acts as a guide through Justin's hometown. The collection contains nostalgic references to his favorite places of his youth: t-shirts with graphic design show the "Zippin Pippin" roller coaster in the old East End Park, the "Skateland" roller-skating rink or the Tigers basketball team from the University of Memphis, and his version of a trucker jacket is called Tribute to his musical idols. Despite the nostalgic concept, the styles and silhouettes are modern and create a look that is just as typical for Justin from tradition, hip-hop, rock and streetwear stands.
Images courtesy of LEVI'S