KATIVA: Keratin hair straightening at home without a flat iron

Don't we all know that when a woman dreams of curly hair when they have straight hair and dreams of straight hair when her hair is curly - the grass is always greener on the other side. Thanks to KATIVA, a hair mask with keratin, the dream of straight hair can be easily fulfilled at home without any straightening tools.

According to the experts 50% of women straighten their hair at home or invest a lot of money and time for permanent straightening treatments at hairdressing salons! The reasons for straightening the hair vary: some want to eliminate curls, frizz or volume, others have the desire to always look perfectly styled. The practicability of straight hair is also an argument. Thanks to KATIVA, daily hair straightening with a flat iron or expensive visits to the hairdresser are now a thing of the past: the 3-step straightening system for retailers does not require any expensive tools. It can also be used quickly and easily at home.

The application time is only one hour. In a first step, the smoothing mask needs to be spread strand by strand with about ½ cm distance to the scalp in the hair. After leaving the mask on for 15-20 minutes, you can comb out the excess. Then you can dry your hair with a blow dryer and brush. After the treatment, the hair should be washed twice with shampoo and conditioner. To finish off the hair is blow-dried.

The result: up to four weeks of straight hair and no frizz. With regular use, even better hair straightening can be achieved.

The formula of the hair mask is based on NICTECH (No-Iron hair Control Technology) and smoothes the hair in no time. Valuable keratin lies directly around the finest hair capillaries and is covered by a molecular polymer layer. This permeable protective film is made with high-quality ingredients such as Coconut oil or wetted with Cupuacu, a tropical plant from Brazil. These components are most often used to treat hair problems. They make the hair look healthy, soft, shiny and natural. The recipe is based on a mixture of polymers that are activated by heat without the need for high temperatures. The heat from a hair dryer is sufficient. KATIVA is free of formaldehyde and guanidine.

Each pack contains a smoothing mask, shampoo & conditioner, gloves and instructions for use.

KATIVA is available at COOP (City and Megastore).