JOHN FRIEDA Violet Crush

John Frieda®, the No. 1 German brand for blonde hair knows that the blonde hair needs special care. 32% of Swiss women are blond, and 89% of them lighten their blonde or have blonde highlights.However, the desired blonde often changes a few weeks after the visit to the hairdresser and unwanted discolourations become visible. The colour is no longer radiant, fresh and even, but dull, brassy and uneven.

"Brassy reflections appear mainly due to the initial color of the

hair, the one from which the color is changed to blonde. The darker

the hair before coloring and the more the pigments are of different

color, especially red, the more the lightening without bleaching becomes

difficult, which promotes the development of yellow reflections. 

A diy dye, or a too short colour application 

can cause such reflections. That's when the silver shampoos

can be useful"

Andreas Wild, Senior Stylist for John Frieda®

With Violet Crush, John Frieda® now offers the perfect anti-brass solution. Unlike most recognized silver shampoos, hair experts by John Frieda® use a combination of purple and blue pigments in Violet Crush. According to color theory, blue not only fights yellow tones, but balances also orange tones.

Crush brassy tones for cooler, brighter blonde hair in 1 use. With crushed violet and blue pigments, this rich formula instantly transforms even the most stubborn brassy yellow and orange tones into cooler, brighter blonde.

Images courtesy of JOHN FRIEDA