San Francisco 1976. The Jean & Jane Ford twins launch the Benefit brand. Their philosophy?
"Humor is the best of cosmetics"! 45 years later, the good mood is always there with products which they are playful but also super performers ... Oh girls just want to have fun!
Known for their iconic They’re Real! Mascara, renowned brand Benefit Cosmetics is delighted to present their new, magnetically powerful, extreme length mascara: They’re Real Magnet ! Its lengthening brush with zig zag nubs and a magnetic force core, to stretch the mineral-enriched formula, is able to extend lashes beyond their natural tip for a hypnotic look. The innovative formula is lightweight and water resistant. Ultra-deep black in color, this mascara is the perfect finishing touch to any makeup look.
They’re Real Magnet mascara is now available at Sephora and at www.manor.ch/sephora.
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