H&M is proud to present its SS21 collection entitled "Treasure Forever", created with a spirit of adventure and personal expression. Inspired by the passion of explorers in search of treasures, the collection pays homage to whimsical and carefree dreams and fairy tales.
The H&M Studio SS21 collection will be available on Hm.com from February 18, 2021.
Infused with the timeless charm that characterizes playful explorers and daring dreamers, the collection offers fashion classics and modern, versatile casual items. Made, for the most part, from sustainable materials, the key pieces of this collection are the knitted jacquard sweater, the extra long black dress, with fringes, in black velvet, and the black boots above the knee in leather. VEGEA. An electric color palette, coral orange and neon yellow, inspired by the splendor of treasures and aquatic creatures, is balanced by neutral tones of beige and black.
H&M Studio pieces are designed to be loved forever and that is why, for the first time, H&M Studio will invite its customers to discover treasures from past collections. An exclusive selection from the archives will be on sale at two H&M stores around the world: Berlin-Mitte and Stockholm-Sergels Torg. On H&M social media, customers are also invited to revisit their favorite pieces from previous Studio collections or wear their new SS21 treasure in a look taken from old Studio collections.
‘The muse of the SS21 collection finds adventure and fantasy in her everyday life.
The collection is a concise edition of upbeat looks in which one feels
comfortable and confident.
Versatile silhouettes are paired with rigorous tailoring to create
playful pieces that our customers will cherish forever, ”
says Ann-Sofie Johansson, Creative Advisor at H&M.
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