SIMONE ROCHA x H&M

H&M and Simone Rocha are proud to present the complete lookbook of the Simone Rocha x H&M collaboration.

The pieces bring together the inspirations and emotions that have defined the Simone Rocha world. The collection is an amalgamation of a decade of design - a cross-pollination of Rocha’s sensibilities and signatures. A tribute to Ireland, Hong Kong, texture, shape, tactility, history, family, intimacy and joy.

The Simone Rocha x H&M collection will be available at hm.com and in selected stores on March 11.

“I hope the items in this collection will be worn and loved for many years to come.

 They have all been influenced by the ideas and inspirations that have 

shaped my brand and myself over the past ten years.

 I am very excited that they can be worn,

 interpreted and styled everywhere in the streets adopting a new trend ".

Simone Rocha

Simone Rocha x H&M lookbook features dynamic new faces alongside models who are now part of the Rocha community, appearing regularly on her runways; Jess Maybury, Bimpe, Jan Baiboon, Tess McMillan, Aramish Mangi, Jeremiah Berko Fordjour and Jethro Sapon. They were photographed in London by Ben Toms, with styling  by Robbie Spencer, another longtime Rocha collaborator who works with her every season on her shows. The styling nods to the beloved nature of Rocha's runway shows, and highlights the myriad of mix-and-match possibilities we can do with the clothes in the collection. Make-up by Thomas De Kluyver and hairstyle by Cyndia Harvey.

 

Images courtesy of H&M